I realise this is a pretty silly thing to get irritated by - but it's really annoyed me!!
The ASA have considered the verbal content of an advert promoting Maltesers and have found them to be in breach of advertising rules pertaining to low energy claims on products.
The advert involved a conversation between two supposd employees in an office whereupon one hands the other a single Malteser and comments that, in itself, it contains less than 11 calories.
The ASA thought this claim insinuated a healthy or 'low energy' connotation and broke advertising rules. What?! Has the world gone mad??! A statement of FACT was made. Do the public (and their apparent inherent stupidity) need protecting from facts in adverts?! Absolutely ludicrous!
It must have been a quiet year at the ASA.
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