21st Century milk

Cravendale boast, in their jovial cartoon advertising campaign, that they filter their milk.
I suspect they do it to reduce bacteria and - in turn - lengthen freshness; although it seems they are pushing the 'fresher, cleaner taste' angle.
Filtered milk. I can remember when I was a lad that fresh milk - from an actual cow - was revered as the embodiment of healthy freshness. Obviously that now needs filtering.
God forbid I played in mud when I was young. And bumped my head on stuff. And didn't need a mobile for safety.

A filtered, purified, semi-skimmed generation is born.......